Netsertive, a marketing technology company empowering brands, national retailers and local businesses to automate and scale distributed local marketing, announced today the acquisition of Mixpo, a Seattle-based creative management platform that enables publishers and marketers to easily build, manage and measure compelling video and rich media ad campaigns. Together, the companies will offer a next-generation platform that solves the complexity, speed and workflow challenges in executing full-funnel digital marketing campaigns at the local level.
“Brands and their distributed retail networks must adapt to the complex reality of a click-to-brick economy,” said Brendan Morrissey, CEO and co-founder of Netsertive. “With the combined capabilities of Netsertive and Mixpo, our clients can scale their digital marketing across local retailer networks of any size to reach digital shoppers, influence their choice of products, and ultimately drive buyers to local businesses. We’ve thoroughly enjoyed working with the Mixpo team as a partner for the past year. The success we’ve had working together led us down the path of coming together as a single company.”
This deal continues a cycle of growth and momentum for Netsertive. At the end of 2016, Netsertive reported 400 percent revenue growth over the past three years and expanded its workforce to more than 250 team members. The company also signed several new major brand clients in 2016, and reported continued success with top brands such as Serta, Whirlpool, Electrolux, FCA, Acura and more.