Nielsen BuzzMetrics

Nielsen BuzzMetrics

Online marketing solutions provider focusing on measuring and monitoring Consumer-Generated Media (blogs, websites, chatrooms) for retail clients seeking to understand customer preferences and trends.

News

May 1, 2007

Nielsen to acquire remainder of BuzzMetrics

BuzzMetrics, a tech firm with a Cincinnati office that specializes in research and technologies to mine, measure and analyze online resources, is being fully acquired by the Nielsen Co.

Jan 17, 2007

VNU Brings Together BuzzMetrics, Intelliseek to Create Nielsen BuzzMetrics Service

Nielsen BuzzMetrics to provide unprecedented intelligence on how online consumer dialogue impacts business and brand performance.

Status

Exited

Acquirer

Fund

River Cities Fund III

Year Invested

2006

City and State

New York, NY

Testimonial

River Cities demonstrated significant leadership for the Company's investor syndicate. They rolled up their sleeves and dug into the details, which enabled us to make good decisions based on facts and practical assumptions. Their grounded approach to identifying opportunities and overcoming challenges served management and the investors well.

— Mike Nazzaro, President, Nielson BuzzMetrics