CEO: Netsertive is not for sale – but we’re attractive

Morrisville-based digital marketing technology firm Netsertive continues to hire at a heavy clip and, while CEO Brendan Morrissey says the firm is not formally for sale – he admits its growth strategy may be attractive to a buyer.

“I think you are sort of always thinking about (an exit) on some level, but mostly it’s critical that you just build a nice sustainable business that’s built to last,” he says in an interview. “That, ironically enough, does open up exit opportunities.”