NielsenIQ Acquires Label Insight
NielsenIQ has acquired Label Insight, an RCC Fund V portfolio company and the industry’s most trusted source of product attribute data and the largest product metadata platform globally.
Label Insight’s data platform enables brands and retailers to provide consumers with greater food ingredient transparency, supporting health and wellness trends. The strategic acquisition of Label Insight brings to NielsenIQ best-in-class product attribute data, covering roughly 99% of all online consumer queries across over 80% of U.S. food, pet and personal care products. With a market-leading database of over 200,000 product nutrients, 400,000 product ingredients and nine million product attributes, Label Insight’s premier product metadata platform — which spans consumer product preferences such as sustainably sourced, free-from specific allergens or ingredients, keto friendly, low sugar, and cruelty free—enables brands and retailers to help shoppers find the products that meet their individual health, wellness and lifestyle needs.
“Currently, 80% of consumer health and wellness preferences are not being met when searching for products online,” said Jeanne Danubio, President of NielsenIQ, North America. “NielsenIQ’s acquisition of Label Insight supercharges a mission to help retailers and manufacturers better meet the needs of the health and wellness-focused consumer with a one-stop-shop of powerful solutions for the digital future.”
“Retailers and manufacturers are in dire need of powerful analytics and there is no greater power within the product attribution arena than the combination of NielsenIQ and Label Insight. We are proud to be joining the NielsenIQ family and we look forward to bringing unsurpassed value to their clients,” said Todd Morris, CEO of Label Insight.