SAVO Acquires KnowledgeTree, Leading Consolidation of Sales Enablement Market

SAVO Group, the leading provider of enterprise-grade sales enablement solutions, today announced its acquisition of Raleigh, North Carolina-based KnowledgeTree. With the acquisition, SAVO is the only company offering a complete solution in the sales enablement industry, combining SAVO’s strong enterprise customer base with the 200+ companies using KnowledgeTree worldwide.

The acquisition enables SAVO to immediately offer both a basic and advanced sales enablement solution: KnowledgeTree’s lighter-weight product complements the comprehensive classic SAVO platform, which offers the most robust prescription and enterprise segmentation available, according to Jason Liu, CEO, SAVO Group.


“The KnowledgeTree acquisition makes sense on multiple levels,” Liu said. “First, we view consolidation of sales enablement as inevitable and remain committed to leading the industry. Second, it gives us the most complete product portfolio while diversifying the customers, geographies and industries we serve. It brings predictive analytics technology leadership for use across all our products, giving us the best predictive analytics product in the space.  It also expands our domain expertise from both a tech and practitioner standpoint.”

SAVO’s acquisition of KnowledgeTree is a first move towards the consolidation of the sales enablement software market and was driven by SAVO’s unique view of the sales enablement market that comes from daily work with leading blue-chip and tech customers.  

“The fact is, the sales productivity and enablement market is ready for consolidation,” Liu said. “Consolidation reduces buyer confusion in the market and helps fuel long-term innovation and growth. SAVO is making the first – but not the last – move to roll up the space, and our financial stability has us well positioned to do so.”

“KnowledgeTree is experiencing record growth with our new platform,” said Sean O’Leary, CEO, KnowledgeTree. “When working with customers, we’ve seen a hunger for options across the spectrum of sales enablement solutions. Our interest in SAVO stemmed from the ability to combine best-in-class capabilities to address the entire market – and SAVO gets the value and importance of the KnowledgeTree product suite and how it works with their products to create unparalleled capabilities.”

“Ultimately, our strategy is to provide a sales enablement solution that addresses the full spectrum of customer needs, whether they are looking for a lighter weight, fast on-ramp to core sales enablement – or if they need a more advanced solution that offers the type of precise micro-prescription of assets and guidance needed to support a highly complex sales enablement initiative. SAVO is actively building, buying and partnering towards this goal, with acquisitions focused on the company’s core expertise of sales enablement and productivity,” said Jeremy Schultz, EVP Strategy, SAVO.

SAVO customers already include leading blue chip brands like TransUnion, Iron Mountain, Citrix and Genesys, and high growth technology companies like Zebra Technologies and Domo. KnowledgeTree adds leading companies in the marketing and sales technology space like Pendo, Influitive, RingCentral and Zoom. More than 30 percent of KnowledgeTree customers are located overseas, including almost 15 percent in Europe, which is SAVO’s fastest-growing region.

In addition to featuring a lighter product, KnowledgeTree also brings complementary technology with its advanced predictive analytics engine that augments SAVO’s machine learning capabilities to provide smart recommendations. For example, the technology scores content and matches winning content with any lead, contact, account or case. The platform also captures and tracks analytics for content usage and sharing in selling situations to fuel predictive recommendations for next steps.