Reveal Mobile, a leading mobile audience platform for app publishers and developers, closes on an oversubscribed $750K financing round. Investors include Alerion Ventures, IDEA Fund Partners, River Cities Capital Funds, and Capitol Broadcasting Company.
"We're excited to have this support from the investment community, with the amount raised exceeding our expectations", states CEO Brian Handly. "They see what we see: The best path to earning meaningful revenue from mobile is to create products and content that users love, and to serve the needs of their advertisers, which demand targeted audiences. Both of these only occur when publishers understand their mobile audience - their demographics, behaviors, and interests. While this is common in traditional website analytics, it's virtually non-existent in mobile today. We're solving a big challenge."
The Reveal Mobile platform allows any app publisher or media company to understand and target their mobile audience. Their patent-pending algorithms offer precise marketing across demographics, real-world and digital interests, location, and political affiliation.
By embedding the Reveal Mobile SDK into a mobile app, a publisher gains access to rich audience data. With the 2016 election cycle rapidly approaching, Reveal Mobile offers the ability to precisely reach likely voters in any political district. Mobile sales teams easily configure this information into actionable and lucrative audience segments, resulting in 175 - 477% increases in advertising performance. Reveal Mobile's initial partners include Capitol Broadcasting Company and WSI, the professional division of The Weather Company, while their growing customer base includes over 600 mobile applications.
Wiley Becker of Alerion Ventures remarks, "The competition to earn local advertising revenue is heating up quickly. The internet's biggest companies provide advertisers large and small with sophisticated mobile audience data. There's been no solution for the remaining thousands of app publishers, significantly hindering their ability to compete for advertising dollars. Reveal Mobile levels the playing field, allowing any publisher to compete. The team has built a great product that addresses a wide-open opportunity."
"As more people continue to migrate to mobile for their content consumption, advertisers will follow, but they will only follow those that can deliver their target audience. Our simple-to-use audience builder delivers plug-and-play integration for ad delivery, enabling sales teams to build and launch custom campaigns within minutes" offers Handly.
The new funding will go towards additional engineering, data science, and business development positions in Reveal Mobile's Raleigh, NC headquarters.
About Reveal Mobile
Reveal Mobile's audience platform provides app publishers everywhere with rich mobile audience data to improve product and advertising performance. App publishers using Reveal Mobile's audience segments see increases of 175-477% in advertising performance, with corresponding 50-200% increases in advertising revenue. Learn more at http://www.revealmobile.com