DialogTech Names Digital Agency Veteran Head of Marketing
DialogTech, the world’s leading provider of actionable marketing analytics for inbound calls, announced the expansion of its executive team with the appointment of Viji Davis as Senior Vice President of Marketing.
Davis joins DialogTech from Resolution Media where she most recently served as CMO. At Resolution, Davis was instrumental in growing the company to the global agency it is today. She brings to her new role 15 years of agency experience at Resolution and Performics, working with leading global brands.
“We are thrilled to add Viji’s expertise and diverse perspective to our executive team,” said Doug Kofoid, CEO of DialogTech. “Her deep agency knowledge is invaluable as marketers and their agency partners continue to make DialogTech’s AI-powered conversation analytics an important part of their digital strategy.”
Davis will lead DialogTech’s marketing strategy during a time of expansive growth for the conversation analytics industry. As shoppers increasingly turn to smartphones, voice-enabled search and smart speakers to find and engage with businesses, they are calling companies by the billions each day. According to BIA/Kelsey, calls to US businesses from mobile ads alone are expected to reach 162 billion in 2019—a 110% increase from 2014.
Marketers are now using conversation analytics tools to mine call data for actionable, growth-driving insights with DialogTech’s AI-powered solution leading the way. In the last 6 years, the company’s platform has processed over 2 billion minutes of voice interactions for enterprise marketers, agencies and fast-growing businesses.
“Working for years on the agency side with the world’s category leaders, I learned how important it is for marketers to know what matters to their consumers,” said Davis. “That insight is precisely what DialogTech provides—transparency into the voice of the consumer. I am excited that with DialogTech I can help marketers leverage those insights to accelerate growth.”