Lattice Engines adds HG Data’s Installed Technology Datasets to Drive Its Predictive Engine
HG Data, one of the global leaders in competitive intelligence on installed technologies, and Lattice Engines, the leading provider of predictive marketing and sales applications, announced today that they have entered into a partnership. This agreement gives Lattice Engines complete access to HG Data’s global dataset of installed technologies to be used as a powerful layer of historic technology usage data within their predictive sales and marketing platform. This new level of company firmagraphics based on current and past installed technologies will give Lattice Engines customers a more accurate, quality feed of net new leads.
Through its partnership with HG Data, Lattice will expand its network of the best content providers, which help create the Lattice Data Cloud, the most comprehensive database of buying signals in the world. Lattice chose HG Data to incorporate installed technology intelligence on a global scale which fuels detailed analyses including ideal customer profiling, market potential, competitive displacement and predictive modeling. HG Data tracks current and past technology installations in over 5,000 categories from over 1,700 vendors in its proprietary datasets.